Dragan Andic is a Toronto-based music video director, photographer, and creative director known for his cinematic visual style and emotionally driven storytelling. As the founder of The.97 Collective, Dragan has directed and creatively led visuals for some of the biggest names in music, including Coi Leray, Fridayy, Yung Bleu, Chris Brown, and NAV. His work blends elevated cinematography with raw emotion, creating visuals that feel both timeless and culturally impactful.
Originally starting in portrait and music photography, Dragan expanded into directing, editorial work, and large-scale creative direction, building a reputation for high-volume, high-quality visual output across the music industry. His self-titled photobook, featuring a curated collection of his photography, has been sold internationally and helped establish his early artistic identity.
Dragan’s work and creative direction have been featured in publications including GQ, Rolling Stone, and Billboard, helping solidify his presence within both the music and fashion space. Known for merging cinematic storytelling with strong visual identity, he continues to push creative boundaries across music videos, editorials, and branded content.
For creative inquiries, collaborations, or commercial projects, please reach out directly. If the project aligns creatively, Dragan and his team will get back to you.
